Beauty Industry

Weekly Recap: Glossier Closes Stores, Amika Campaign, Aora Launch & More

Below is a list of the top 10 most-viewed news items on our site for the week ending April 11, 2026.

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By: Rachel Klemovitch

Assistant Editor

Here’s your weekly recap—the most-viewed news stories on our site for the week ending April 11, 2026.

Glossier announced it would shut down nine of its twelve retail locations over the next two and a half years. The remaining three locations will be built around events & community.

Packaging industry expert, former Chief Sustainability Officer at Kenvue, and adjunct professor with more than 35 years of executive leadership experience across sustainability, brand strategy, and corporate affairs, tells Beauty Packaging what factors are advancing the movement.

Amika launched a global campaign titled “On Your Wavelength” that celebrates the unspoken connection between stylists, clients, and hair.

Aora México, the luxury color cosmetics brand redefining beauty through 100% plastic-free, fully recyclable design, announces its official U.S. retail debut with Credo Beauty.

Saie launched the Planet Beautiful 2026, a major Earth Month initiative to tackle plastic waste in the beauty industry. Together, Planet Beautiful 2026 will remove the equivalent of 23 million lipstick tubes and 34 million mascaras from the environment.

Paul Mitchell is gearing up to launch Stay Golden, its newest campaign with Global Brand Ambassador Paris Hilton. Stay Golden is centered around Paris’s iconic Y2K blonde, with a nod to Los Angeles ‘80s glam roots and Paul Mitchell’s heritage.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. Glossier to Shut Down Stores

5. Why Pamela Gill-Alabaster Thinks ‘Made in NA Packaging’ Is on a Growth Path

6. Traackr’s Top Performing Beauty Brands

7. Amika Launches ‘On Your Wavelength’ Campaign

8. Plastic-free Aora Beauty Debuts at Credo Beauty

9. Saie & Sephora Launch Planet Beautiful Initiative

10. Paul Mitchel Launches Paris Hilton Campaign

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!

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